UTM Builder
Build campaign URLs with source, medium, and campaign tags.
Your tagged URL, QR code and CSV export appear here.
About the UTM Builder
The Freemium.Tools UTM builder generates correctly formatted campaign tracking URLs for Google Analytics from a base link and your campaign parameters.
UTM parameters tell analytics where a visit came from. Consistency matters more than anything else: facebook and Facebook are counted as two different sources, so a builder that keeps your naming clean saves months of messy reports.
Fill in the source, medium and campaign, and copy a ready-to-share link.
How to use it
- 1Paste your landing page URL. Start with the page you want people to land on.
- 2Fill in the campaign fields. Set source, medium and campaign, plus term and content if you need them.
- 3Copy the link. Copy the finished URL and use it in your ad, email or post.
Frequently asked questions
Which UTM parameters are required?
Source, medium and campaign are the three that matter for reporting. Term and content are optional and usually used for paid search keywords and A/B variants.
Should UTM values be lowercase?
Yes. Analytics treats values as case-sensitive, so sticking to lowercase prevents the same source appearing as several separate rows.
Do UTM tags affect SEO?
They do not harm rankings, but tagged URLs should not be used for internal links, and canonical tags should always point at the clean URL.
Does this work with GA4?
Yes. GA4 reads the same utm_source, utm_medium and utm_campaign parameters.
Is it free?
Yes, with no sign-up.